Unlike milk in your iced tea, content marketing and social media easily blend together. One of the best ways of determining how popular an article you posted on your website is involves taking a look at how many users that read it shared it with their friends on social media. While doing that manually does take a lot of work, you can simplify your efforts by starting to use BuzzSumo.
This is a great tool that can help you gather valuable insight about how popular the content you post on social media, including Google Plus, Pinterest, Twitter, Facebook and so forth actually is. In the guide below, we’ll uncover a few ways you can use BuzzSumo in order to boost your content marketing success.
If you plan to have a brainstorming session, then BuzzSumo should certainly be on a laptop in the room where you’re going to brainstorm for ideas on content activity or a new online marketing campaign. The reason for that is because the software can bring a new dimension to these sessions by providing you with data-driven ideas. All you need to do is click on the Top Content tab, input your desired keywords and you’ll then be able to see an extensive list of trending topics and ideas displayed.
This provides you with extra insight, including how you can best format or maybe title an article you are currently working on and the specific social media platforms that topic is hot on. You can also look at any website you want, including those of your competitors, and learn more about the type of content that garnished a lot of attention from your audience.
As previously stated, with BuzzSumo you can easily analyze the content of your main competitors. To do that, all you need to do is enter the domains of your competitors’ websites in the Top Content tab in order to get a very good idea of the way their content stacks up to yours. By being able to identify the type of content that creates a lot of buzz on their social media platforms, you can then come up with content ideas or create target lists for your marketing strategy. The Content Reports tab is also extremely useful in this regard, allowing for side by side comparisons for many elements, including:
- Average shares by content length.
- Number of shares by date published.
- Average shares by content type.
- Average shares by network.
Use the Top Content Tab to Create Curation Ideas and Generate Content Creation
Did you know that the Top Content tab can be used in order to return lists of the most shared links? To make the most of it, you need to input a domain, a keyword or just type any topic you have on your mind into the search box and the software will return a list of the links users have shared the most. The results will be broken down by shares across various social media platforms and they can be filtered by content type, country, language and date. With so much information on your hands, you can easily use it in order to guide your own curation activities or content creation.
Identify Outreach Opportunities and Make Sure To Target Influencers
If you think you have an idea about the Influencers tab does, then your hunch may be right. It actually offers you a list of the best influencers based on the KW or topic you select. The data available for each influencer numbers:
- Average Re-tweets.
- Reply ratio.
- Re-tweet ratio.
- Number of Twitter followers.
- Domain authority.
- Page authority.
So how can you use this information in order to boost the effectiveness of your content marketing strategies? Well, to do that, you need to:
- Swiftly create a media list. Make sure to build a list of pertinent journalists with oomph that your company should follow and pursue creating a relationship with. After doing so, make sure that the list is exported to Excel or CSV format.
- Determine guest posting opportunities. To do this, you need to consider sorting the list by Domain Authority and Page Authority in order to create a list of possible outlets that you may write content for.
- Focus on targeting those specific influencers that re-tweet frequently. Always mention them in the content you want to create and don’t forget about tagging them on Twitter when you begin promoting your content.
Quantify the Results of Your Content Marketing Strategy
If you make use of the Content Alerts feature in the software, then you’ll have a three hundred and sixty degree view of how effective or ineffective your content marketing strategy was. You’ll also see that there are 4 kinds of alerts, including:
- Brand or KW alert: Trace brand mentions and KWs.
- Link alert: Identify the websites/users linking to your website.
- Author alert: Receive a notification when an author of your choice publishes articles.
- Domain alert: Receive notifications concerning posts from certain domains that become viral.
Squash Your Competition’s Content
After you’ve successfully managed to optimize your content, you need to squash the content your competition posts. You can easily see where you stand amongst your competitors by using the Domain Comparison report.
For example, certain websites may get a lot of shares for the content they publish if the articles are between one thousand and two thousand words. However, don’t be surprised to find out that users may choose to share lengthier articles even more, specifically articles between three thousand and ten thousand words. This is actually an important lesson for you, since it teaches you that what may work for your competitors, mayn’t work for you. In fact, this is going to be easily pointed out by the software using analytics and not speculation or suppositions.
As you can see, if you rely on content marketing in order to drive more sales for your business, then BuzzSumo is a must-have tool that you should immediately integrate within your marketing strategy. The results of doing so will be tremendous enough to make you realize just how much using the right tool can impact your business’ bottom line.